#WEOUTSIDE with Champion
We were early adopters of the unspoken rules and formula’s of TikTok, and created a campaign that was rooted in showing up authentically and organically.
Post-quarantine life taught us that sweats aren't just for chilling indoors anymore. They can be a loud and proud fashion statement that confidently says #WeOutside
PART 1
We handpicked iconic TikTok Rapper @yeahitsak to create a one-of-a-kind song that fully encompassed how it feels to feel confident in your sweats.
PART 2
We then collaborated with all kinds of niche, stylish creators, from anime lovers, to dancers, to fashionistas, to show off how they transition from inside to outside in their sweats, accompanied by Akintoye’s song, of course. Thus, creating a campaign that felt truly native and authentic to the space of TikTok for the first time with Champion.
